Fahad Ali.
Work

Many accounts, one discipline.

Lead generation, e-commerce, and brand accounts across employment and freelance work. Each case study is written up the same way: the problem, what I did, what I built, and what changed.

01 · Employment

The Migration

Australian immigration consultancy · High-ticket lead gen

$18 → $11
Cost per lead

Cutting CPL 39% while feeding a $600K AUD monthly pipeline

Meta AdsGoHighLevelLead GenerationCRM BuildCreative Direction
02 · Employment

Amperor Tech

Software house · E-commerce and lead generation accounts

4.2×
Average ROAS

Holding 4.2× ROAS across a multi-client Shopify portfolio

Meta AdsShopifyE-commerce
03 · Employment

Poppin Pores

Skincare brand · DTC e-commerce

50 → 300+
Purchases per month

From 50 to 300+ purchases a month at a third of the cost

Meta AdsBrand ManagementSocial Media
04 · Freelance

Iron Thread Co.

Men’s heritage workwear · DTC

3.2×
ROAS at 3.5× spend

3.5× the spend, and ROAS went up, not down

Meta AdsScalingBudget Strategy
05 · Freelance

Muse & Maven

Women’s activewear · DTC

4.1×
ROAS

CAC down 43%, revenue doubled, in one quarter

Meta AdsCreative StrategyCAC Optimisation
06 · Freelance

Style Pulse

Women’s contemporary fashion · DTC

+216%
Revenue

From a 1.6× ROAS rut to 3.8× in 58 days

Meta AdsFashionCreative Testing
Also worked with

Brands where I ran paid, social, or creative without a full write-up.

  • Shopilex

    Employment

    E-commerce store

    Meta Ads, pixel and conversion tracking, social media management

  • Campus on Web

    Employment

    Online course provider

    Meta Ads, creatives, and performance analytics

  • Amperor Store

    Employment

    Tech accessories e-commerce

    Meta Ads and ad creatives for earbuds and handsfree ranges

  • Digital Tribe

    Employment

    Design and branding agency, Dubai

    Creative design and social media management

  • Oxosofts

    Freelance

    Software house

    Social media and creatives

  • Oxo Digital TV

    Freelance

    Video streaming platform

    Social media and creatives

Let’s talk

Hiring for paid media, lead gen, or marketing ops?

I am open to remote and on-site roles, plus select freelance engagements. Fifteen minutes is enough to see whether I am the right fit.

Book a 15-min callSend a message
fahad.ali@thefahadco.comLinkedIn