Fahad Ali · Performance Marketing Specialist
Spend goes in.
Qualified leads
and revenue come out.
I run Meta Ads for lead generation and e-commerce brands, and I build the CRM, automation, and reporting layer around every campaign so the numbers are measured, not assumed.
Results, with the system that produced them.
Lead generation, e-commerce, and brand accounts. Every number below is one I owned end to end: the brief, the campaign architecture, the testing, and the reporting.
Brands where I ran paid, social, or creative without a full write-up.
Shopilex
EmploymentE-commerce store
Meta Ads, pixel and conversion tracking, social media management
Campus on Web
EmploymentOnline course provider
Meta Ads, creatives, and performance analytics
Amperor Store
EmploymentTech accessories e-commerce
Meta Ads and ad creatives for earbuds and handsfree ranges
Digital Tribe
EmploymentDesign and branding agency, Dubai
Creative design and social media management
Oxosofts
FreelanceSoftware house
Social media and creatives
Oxo Digital TV
FreelanceVideo streaming platform
Social media and creatives
Every figure here has a campaign, a date, and a stakeholder report behind it.
Three years, three roles, one throughline: own the number.
From intern tracking GA4 to the specialist who owns a company’s primary acquisition channel.
Performance Marketing Specialist
Jan 2026 – PresentThe Migration · Remote
Australian immigration consultancy · High-ticket lead generation
- Manage a $10K+ monthly Meta Ads budget across the full acquisition funnel. Cut CPL from $18 to $11 and generated 3,000+ leads.
- Built 16 campaigns in a month, consolidated into the top 7, reaching an 84% qualification rate and doubling sales conversion from 4% to 8%.
- Implemented GoHighLevel from scratch: funnels, intake surveys, workflows, pipeline stages, and a live Meta Ads dashboard.
- Produced 38 static creatives in one month while directing video editors and content creators.
Digital Marketing Assistant
Aug 2024 – Oct 2025Amperor Tech · Lahore
Software house · E-commerce and lead generation accounts
- Maintained an average 4.2× ROAS for e-commerce accounts through creative rotation, segmentation, and daily bid adjustments.
- Managed a $5K+ monthly Meta Ads portfolio spanning e-commerce, lead gen, and influencer campaigns.
- Reduced CPL 18% and CPA 15% across key accounts through structured A/B testing.
Marketing & Design Intern
Aug 2023 – Jan 2024Oxosofts · Lahore
Software house · Marketing team
- Tracked campaign performance in Meta Insights and GA4 and delivered weekly optimisation reports.
- Produced graphic assets that lifted post engagement rates by 15%.
Media buying is the visible half. The other half is the system around it.
Nothing listed here is a keyword I could not talk about for five minutes in an interview.
Paid Media
- Meta Ads (Facebook & Instagram)
- Campaign architecture
- Advantage+ · CBO / ABO
- Custom & Lookalike Audiences
- Retargeting
- A/B testing
- Meta Pixel & CAPI
- Google Ads (Search, Display)
Performance & Analytics
- ROAS · CPL · CPA · CPM · CTR
- Attribution
- Budget pacing
- Google Analytics 4
- Google Tag Manager
- Microsoft Clarity
- UTM governance
Lifecycle & CRM
- GoHighLevel (CRM, funnels, automations, dashboards)
- Lead scoring
- MQL / SQL handoff
- Email sequences
- Mailchimp
Growth & CRO
- Full-funnel strategy
- Lead generation
- Demand generation
- Conversion rate optimisation
- Landing page design
- Creative strategy & production
Platforms
- Shopify
- Buffer
- Canva
- Calendly
- Notion
AI Workflow
- Claude & Claude Code
- Ad copy iteration
- Creative performance analysis
- Automated reporting scripts
- Campaign data analysis
CRM + live ads dashboard
GoHighLevel implementation with a Meta Ads dashboard that replaced every manual report.
Automated reporting scripts
Claude Code scripts that pull campaign data, summarise it, and draft the weekly stakeholder report.
72-hour testing protocol
A written kill / scale rule set that decides what happens to every creative after three days.
The same loop on every account, whatever the vertical.
Fashion DTC, skincare, high-ticket services, multi-account software houses. The product changes. The discipline does not.
- 01
Diagnose
Audit the account, the funnel, and the tracking. Most accounts have structural problems that no amount of new creative will fix.
- 02
Rebuild
Consolidate the campaign structure, fix the signals, and connect the CRM so every lead arrives with source and campaign attached.
- 03
Create
Ship concepts in volume. Modular hooks, angles, and formats, briefed to editors and creators against a written framework.
- 04
Test
72-hour windows. Kill on clear criteria, scale on clear criteria, and never let a loser drain budget for a fortnight.
- 05
Report
Weekly stakeholder reports on spend, lead quality, and next-sprint recommendations. Scripted, not hand-assembled.
In their words.
Quote pending. Send me the client’s words and I will drop them in here.
Most agencies we talked to couldn’t even explain what the platform changes meant for our ads. Fahad not only understood it but built a system around it. We tripled our spend and our ROAS actually went up.
We almost gave up on Meta Ads entirely. Fahad showed us that our problem wasn’t the platform. It was our creative system. Within 60 days our numbers completely turned around.
- ✓Meta Certified Media Buying ProfessionalMeta Blueprint
- ✓Google Analytics 4 CertificationGoogle
Hiring for paid media, lead gen, or marketing ops?
I am open to remote and on-site roles, plus select freelance engagements. Fifteen minutes is enough to see whether I am the right fit.