Holding 4.2× ROAS across a multi-client Shopify portfolio

Several accounts, several verticals, one media buyer. Each account needed daily attention without any of them drifting, and every creative had a short shelf life before fatigue set in.

• 01

  Systematic creative rotation with a fixed cadence so no account ran stale ads.

• 02

  Audience segmentation by product margin and audience temperature to protect blended ROAS while scaling.

• 03

  Daily bid and budget adjustments driven by performance data, not gut feel.

• 04

  Structured A/B tests on ad copy, landing pages, and creative formats across key accounts.

• 01

  A repeatable weekly testing and reporting rhythm that scaled across the whole account roster.

• 02

  Landing page and creative test frameworks reused from account to account.

• 01

  Average 4.2× ROAS maintained for e-commerce accounts.

• 02

  Cost per lead reduced 18% and cost per acquisition reduced 15% across key accounts.

• 03

  Managed e-commerce, lead gen, and influencer campaigns simultaneously without performance drift.