From 50 to 300+ purchases a month at a third of the cost
Poppin Pores
Skincare brand · DTC e-commerce
A skincare brand selling around fifty orders a month with a cost per purchase near PKR 800, no consistent social presence, and no influencer programme to build trust in a category that runs on it.
- 01
Rebuilt Meta Ads around product-education and before-and-after angles, then scaled the winners.
- 02
Set up an influencer strategy with micro-creators whose content fed straight back into paid as ad creative.
- 03
Ran the social channels on a fixed content calendar so paid and organic told the same story.
- 01
A creator-to-ad pipeline: brief, collect, cut, test, scale.
- 02
A monthly brand report covering purchases, cost per purchase, ROAS, and content performance.
- 01
Monthly purchases grew from around 50 to 300+.
- 02
Cost per purchase fell from roughly PKR 800 to PKR 250, a 69% reduction.
- 03
ROAS held at around 4× while scaling volume.
“Quote pending. Send me the client’s words and I will drop them in here.”
Iron Thread Co.
3.5× the spend, and ROAS went up, not down