FreelanceMeta Ads Consultant58-day engagement
From a 1.6× ROAS rut to 3.8× in 58 days
Style Pulse
Women’s contemporary fashion · DTC
1.6× → 3.8×
ROAS
+216%
Revenue
58
Days
The challenge
Creative fatigue every fortnight, a campaign structure built for 2022, and a ROAS that kept sliding no matter how much new creative went in.
What I did
- 01
Full account audit, then a ground-up rebuild with a consolidated structure suited to how Meta’s delivery works today.
- 02
Launched more creative concepts in the first month than the brand had tested in the previous six.
- 03
72-hour test windows with clear kill and scale criteria so losers stopped draining budget.
What I built
- 01
A modular hook-and-angle creative framework the brand could keep briefing against after the engagement.
Results
- 01
ROAS up from 1.6× to 3.8×.
- 02
Revenue up 216% inside 58 days.
“We were burning through creatives every two weeks and couldn’t figure out why our ROAS kept dropping. Fahad rebuilt our entire account structure and launched more creative concepts in one month than we’d tested in six. The results spoke for themselves.”
The Migration
Cutting CPL 39% while feeding a $600K AUD monthly pipeline