FreelanceMeta Ads Consultant60-day engagement
CAC down 43%, revenue doubled, in one quarter
Muse & Maven
Women’s activewear · DTC
4.1×
ROAS
−43%
CAC
2×
Revenue
60
Days
The challenge
Rising customer acquisition cost with no clear reason, and a founding team close to writing off paid social.
What I did
- 01
Diagnosed the problem as creative, not platform: too few concepts, tested too slowly.
- 02
Redesigned the creative approach around angles tied to how the product is actually worn and bought.
- 03
Ran the same 72-hour test-and-scale loop used on other accounts.
What I built
- 01
Creative brief templates the team could hand to UGC creators.
Results
- 01
CAC reduced 43%.
- 02
Revenue doubled in 60 days.
- 03
ROAS at 4.1×.
“We almost gave up on Meta Ads entirely. Fahad showed us that our problem wasn’t the platform. It was our creative system. Within 60 days our numbers completely turned around.”
Style Pulse
From a 1.6× ROAS rut to 3.8× in 58 days